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This company needs a new marketing plan

It’s official - our girls are getting bigger with every passing millisecond. Not surprisingly, their clothes are taking up more and more space each year. They’ve definitely outgrown the little modular storage unit we bought a couple of years ago at Target. This week, I decided to add another modular unit to try to keep up with the unruly mess of girls’ clothing that was taking over their room.

So, we bought a little two door “organize-it” shelving unit, also from Target. As you can see from the photo, the box announces in a prominent manner that there is a *FREE!* storage box included.

Free Box Inside!

Handy, I thought, but not really a big factor in my purchasing decision.

Then I opened up the package to find:

This is the box?

Okaaaay. Not exactly sturdy, huh? Maybe it will look better assembled:

Yep, this is the box.

Seriously. What were they hoping to accomplish, here? If you selected this package because you wanted this free box, you’re going to be pretty mad. You’re not likely to be a repeat customer, right? If, like me, you just figured it would be a handy extra, you’re going to be exasperated at the very least. I can’t really figure out how this helps the company in any long-term way whatsoever. It does however make amusing fodder for family stories and blog posts! Stack-A-Shelf, if you’re listening, get a new marketing strategy.

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2 Comments, Comment or Ping

  1. momsdeal44

    I never leave comments on blogs. You have the honor of being the first :0

    I saw this same unit for sale just the other day at Target. Apparently 6 months later this “premium” inducement has failed to make these units fly off the shelf !

    Hmmm. Interesting. Wonder what it says about my “inner self” that this was the sort of thing that inspired me to post my first ever blog comment.

    I think it’s probably that your comments cracked me up. I notice that I tend to find a lot of amusement in everyday obsurdities. Or, more likely, I just don’t get out much!

    Thanks too for the couple of new bookmarks I was able to add to my collection via your musings.

  2. april

    Hi MomsDeal! I’m honored (I think) to be the recipient of your first blog comment. You should do more of them - I think you’re pretty funny. Of course, I find a lot of amusement in everyday silliness, too, so maybe we just have a compatible sense of humor. Actually, I don’t comment a lot on most blogs, either, so I totally understand. It can be fun though!

    Take care!

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